For the last several years, retail and consumer product companies have competed in a rapidly evolving industry. Market dynamics such as global expansion, mergers and acquisitions, e-commerce, cybersecurity threats, and supply chain adjustments, are the long list of daunting challenges that companies have to navigate to keep up with the latest developments.

Coretra’s Retail & Consumer Products consultancy understands factors reshaping the industry of retail. Through growth acceleration, brand position and strategy definition, right channel strategy definition, value-creating deals execution, Coretra serve a variety of businesses in the consumer products, franchise, and food and beverage industries.

Coretra Consulting combines deep industry expertise, fact-based insights, and sophisticated analytics to identify solutions to complex issues and to build confidence among management teams so they can make informed strategic action. Consumer products companies engage us to craft strategies that propel growth, create competitive advantage, unlock profit and value creation opportunities, and mitigate risk. Our approach is highly objective and fact-based, but we also take extraordinary care to involve management teams throughout the process, as appropriate, to ensure full alignment.

How we help

Consumer products companies, from small emerging brands to large global enterprises, engage us to:

  • Revising competitive strategy
  • Developing and implementing a new go-to-market strategy
  • Optimizing consumer prices
  • Revising and implementing harmonized trade terms systems
  • Developing a brand portfolio strategy
  • Enhancing and improving innovation processes
  • Optimizing pack-price and portfolio strategies
  • Supporting and improving key account and sales force management